How We Market Your Home For Sale!
Marketing and Selling Your Home!
When it comes to selling your real estate there is no shortage of ways to market you home for sale. Getting the most from your investment in today’s market requires much more than putting a sign in the yard and an ad in the paper.
A solid strategic plan!
It takes a solid strategic plan, the right pricing and the ability to get your home information in front of the right potential buyers faster, more effectively and more efficiently.
There is a difference between what one REALTOR® will do for you and how they will market your Real Estate for sale and what another will. You want to find the REALTOR® that provides the maximum effective service. I say effective as there is no shortage of marketing techniques that while they still sound good on paper are long past their time in actually bringing you home buyers.
Aggressive Marketing Tools!
Even if you find two REALTORS® who use very similar marketing techniques, it boiled down to execution. In every industry the same tools and resources are available to everyone, yet individuals and companies have out performed their peers year after year. Real estate is no different.
Even though I provide additional marketing services compared to the vast majority of my peers, there is no reason why they can’t offer the same services. What they will struggle to do is execute these services at the level that I do. I refuse to allow myself to be out performed by my peers.
My Marketing Plan
I start where the buyer starts… The Internet. 90% of Buyers Start Their Search for a New Home Online*.
PROMOTING YOUR HOME
We Don’t Leave Anything to Chance! When it comes to marketing your home properly, timing and strategy are crucial. That’s why We use a comprehensive SEVEN step strategic plan to ensure that your home gets the best possible chance at fast, reliable results!
STEP ONE: We put your home in the Multiple Listing Service (MLS) – This allows your property information to reach every area real estate agent and more importantly, their buying clients.
STEP TWO: Once your property is entered into the MLS, our office then authorizes itssyndication to literally hundreds of the most popularly searched consumer sites immediately, dramatically increasing your listing exposure, and turn, RESULTS.
Our Extensive Web Presence. Nearly every buyer looking for a home in Queens on one of our powerful websites including www.MyQueensHome.com, and www.RealtyExecutivesToday.com. At these sites buyers can search for homes just like the Realtors do. We match so many buyers with sellers. In addition, we market homes on Several websites including:Realtor.com Google.com (Google Ba
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Realty Executives International.Com
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NYTimes.com
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Trulia.com
- Craigslist.com
- Zillow.com
We use enhanced profiles on Realtor.com, Trulia.com and Zillow.com. This provides the best exposure to your listed home and draws highest number of potential buyers.
PROMOTING YOUR HOME
STEP THREE: Since we already know the biggest percentage of buying prospects start their search online…We go one step further in the process and actually create a single property website specifically for YOUR property!
With multiple full-color photographs (just what buyers are looking for!), a full property description complete with all the ne-point details of your home, PLUS a valuable direct response o-er and even social-media sharing capabilities, your listing site races to the top of GOOGLE search engines in no time – giving us even MORE of an opportunity to capture the attention of just the right buyeryour home!
STEP FOUR: We reach out to your neighbors, surrounding homeowners and renters. Why? According to National Association of REALTORS®…a whopping 44% of buyers said neighbors and friends were a valuable source of information about homes for sale.
That’s why We send powerful, TARGETED, top quality, MULTI-CHANNEL Direct Response Postcards to area neighbors and consumers with the highest propensity to purchase your home using time tested best practices, up-to-the market statistical data, and RESULTS-producing data mining tools.
STEP FIVE: We don’t stop with direct mail! The minute a For Sale sign goes up on a property the buzz starts, but very often it’s lost when potential buyers can’t easily get their curiosity satised!
That’s where an InfoBox can act as one of a seller’s very best friends!
Direct Response InfoBox Flyers! We’ve found they are one of the fastest, most efective ways of “spreading the word” about your listing to neighbors, neighborhood tra c and buyers in search of the perfect home – helping us once again reach out to that buying 44% we tackled in step four.
To help those potential buyers learn even more, see more pictures and satisfy that curiosity, I add a QR Code to every postcard and yer which can INSTANTLY take buyers to your single property website with a smartphone and a push of a button!
PROMOTING YOUR HOME
What is a QR Code? Your QR Code is a direct link to the internet that will allow potential buyer to immediately access additional information about your listing by taking them – via their smart phone or mobile device equipped with a QR Code Reader –to your online single property yer! You’ll -nd these handy, helpful and even FUN codes now in magazines,on signs, buses, business cards, movie posters or just about any object that users might need more information about!
They also give us the ability to track who’s visiting your site so I can follow up and gauge their interest! It’s just one more way I’m staying one step ahead of the competition to get YOUR PROPERTY sold quicker and for more.
PROMOTING YOUR HOME
STEP SEVEN: We can’t leave YOU out! We’ll provide you with something we call Lead Generating Business Cards. Historically, when a homeowner decides to put their house on the market, they are inundated by friends, family and neighbors for more information about the listing.
These handy little cards make it easy for you to share your listing information within your sphere, which then furthers our reach for more potential buyers!
Utilize technology and internet to promote your Property .
Activity in social media following on Facebook, Twitter and our Blog, drawing thousands of buyers to your listing monthl
Marketing Timeline
FIRST 24 HOURS
- Install Sign and 1-800 Sign Rider
- Submit Listing to Multiple Listing Service
- Order Photography
NEXT 48 HOURS
- Establish Website and Domain Name for Property
- Take Interior and Exterior Property Photography
- Prepare All Marketing Materials (Brochure, Direct Mail and Flyers)
- Prepare All Print Advertising Materials (Magazine and Newspaper Ads)
- Property Announced at Office Meeting
- Email Sent to top 100 Producing Agents
- Email Blast Sent to Thousands of Potential Buyers
- Voicemail Blast to All Realty Executives Agents
NEXT 72 HOURS
- Update Seller of Activity on Property
- Customized Brochures Delivered to Property
- Broker Preview at Property
- Office Preview at Property
WEEKLY
- Weekend Open House
- Property Showings and Follow-Up
- Newspaper Advertising
- Magazine Advertising
- Direct Mail
- Online Advertising (Property featured on over 20 websites)
- Weekly Update to Seller on Property Activity
Choosing the right professional to represent your family’s rights and best interests while getting the most from your investment is no small thing. I understand that and would appreciate the opportunity to share all of the enclosed marketing tools as well as the full scope of our complete comprehensive marketing plan with you one-on-one.
That way, you can be sure to get all of your questions answered, experience the marketing pieces rst hand and in the end have all the information you need to make the right decision for you and your family. You have my pledge to get your home sold for the best possible price and terms, in the shortest possible time with the least amount of headaches!
Call us today to learn more! We invite you to call us today to learn more about these powerful seven steps to home.
Install Sign and Brochure Box
Submit Listing to Multiple Listing Service
Order Photography
Establish Website and Domain Name for Property
Take Interior and Exterior Property Photography
Prepare All Marketing Materials
Prepare All Print Advertising Materials
Magazine and Newspaper Ads)
Property Announced at Office Meeting
Email Sent to top 100 Producing Agents
Email Blast Sent to Thousands of Potential Buyers
Voicemail Blast to All Local Coldwell Banker Agents
Update Seller of Activity on Property
Customized Brochures Delivered to Property
Broker Preview at Property
Office Preview at Property
Weekend Open House
Property Showings and Follow-Up
Newspaper Advertising
Magazine Advertising
Direct Mail
